MALAYSIAN food companies participating in
the ongoing 15th Brunei Consumer.
Fair are eager to start exporting to the
Sultanate.
The Federal Agricultural Marketing
Authority (FAMA), a Malaysian government agency that promotes its small and
medium enterprises overseas, has brought in ten food companies to participate
in the Consumer Fair held at the International Convention Centre.
One Malaysian company that had already
found a degree of success in Brunei is the Muslim Kitchen Sdn Bhd.
The company, which makes Italian themed
microwave meals under its brand name Thalia, is participating in the fair for
the third time.
It has already found a distributor for
their products.
“You can get our products in supermarkets
such as Soon Lee, SKH and Supasave,” said Amir Ariffin Mustafa Kamal, Group
Director for the Muslim Kitchen.
“We notice the demand in the market has
been steadily climbing and we hope that our presence here at the Consumer Fair
can further increase the interest of our products among the locals,” he said.
“The response has been very good year to
year,” he said. Amir Ariffin said that they are going to expand their product
range to include pizzas and hope to be able to bring it to Brunei following the
next consumer fair or sooner.
Volume wise, he said that the company
exported about 1,000 cartons to Brunei in 2014 and hoped to double it in 2015
with more product ranges.
He also said that they are also constantly
looking for new partnerships and are open to any suggestions or proposals.
He said that the company produces about 100
cartons a day and are expecting to open up new production facilities that can
increase it by five-fold.
Upon completion of the upcoming facility,
he said that the Muslim Kitchen would be fully equipped to give Brunei a wider
range of its products.
Deligateaux, a pastry and confectionery
company, is also among the Malaysian companies which are actively looking for a
distributor in Brunei.
Datin Hamida Hassan, its managing director
shared that the company was founded 12 years ago, and had since exported to
places such as the United Kingdom, Macau and Dubai.
According to her, the company’s interest in
selling to Brunei is because it is a Muslim country. She added that Brunei
should “enjoy what we enjoy”, she said.
“This is our second time to the consumer
fair, and the response is very good, very encouraging,” she said.
At the moment, Datin Hamida said that they
are still looking for distributors to Brunei.
For, Dr Aishah Tul Radziah, chief executive
officer of Dr Aishah Solutions, Brunei’s health-conscious market was her target
as her company makes breakfast cereals and energy bars aimed to “fight
obesity”.
The company was founded three years ago in
Malaysia she said, and the products had garnered interest from a number of
Middle-Eastern countries.
“The response is so good here,” she said of
her first time participating in the Consumer Fair.
“The people in Brunei are very
understanding, the moment I explain the health purpose of my food products,
they straight away buy. They are well educated and are the kind of customers I
want to have,” she said.
From : The Brunei Times
 |
| Picture from The Brunei Times |
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