Mr.Charoen Hirantrakul, Thai businessman who residents at Philippines. He did not think big ่just think the logic is small and then proceeded to make the actual. You might have ever eaten the tamarinds before and also favored tamarinds are sold in many convenience stores, make you think the tamarinds are just normal products.
How can a common tamarind be the premium product in Philippines?
Jeed-Jaad Tamarind has been sold in Philippines more 5 years. Jeed-Jaad Tamarind is the snacks for all ages. When it is sold in convenience stores or department stores in the Philippines have increased an average of 50-80 percent. It is popular in working people there extensively.
Mr.Charoen Hirantrakul saw the potential market.
1. The Philippines is a market driven by domestic consumption.
It has a population of over 100 million people, the Philippines is also a popular consumer society. The cost of the highest per capita than his country. As a result, the Philippines is the consumer market, the rate of growth continues and that is an advantage for the Philippines, The advantages of products from Thailand are the Philippino fovor and have confidence in the quality of Thailand.
2. Imports worth more than establish the plants
Because the Philippines has high production costs in terms of labor and expenses. The unions have to consider if the number of employees as determined by law. So, he decided to import the goods to be sold instead of a factory or manufacturing base itself.
3. Walk-in toward larger stores supermarket and Exhibit Booth
Jeed-Jaad Tamarind is the Thai product that was pioneered by Mr.Charoen. Currently, Jeed-Jaad Tamarind is sold in department stores and a large convenience stores in the Philippines. In addition to the booth in the expo from Thailand, Mr.Charoen also gives you the opportunity to create a stronger connection. It is a way to build brand awareness and increase business opportunities.
At this point, the reader may wonder why importation into the Philippines this real easy.
The answer is not easy and not difficult, the Philippines, there are rules that importers should study and follow. Entrepreneurs have goals of their own. And factors related to care.
However, in recent years, the government of the Philippines linked the system to the IRS, Customs and the FDA devoted to enter the ASEAN community. Thus, the importer should be prepared in such matters. Since the initial personnel of the public sector is not enough and are not familiar with the new system, make out a document released from the pier is delayed.
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